Verizon's main website has more information about their integration of blockchain and Ethereum.
Today, Verizon beat the crypto news industry to the punch. It announced that it’s implemented a blockchain-based record for its press releases.
The new system, called Full Transparency, is a blockchain-based, press release-recording system “designed to raise the bar for corporate accountability.” It cryptographically bounds each press release to the blockchain, tracking and contextualizing subsequent edits.
From YahooNews::
A lack of transparency has the potential to undercut corporate credibility. According to the 2020 Edelman Trust Barometer, nearly 60% of consumers globally believe that the media they consume is contaminated with untrustworthy information. Transparency in news releases is an important step that a company—particularly a publicly traded one—can offer. Full Transparency's goal is to change the way corporate newsrooms provide visibility to their readers and hold themselves accountable for what they communicate to the public.
In order to stay competitive, incorporating blockchain/distributed ledgers is going to be necessary in the market and business world -- and this is just one example from one company. And they're using a public blockchain, not a centralized corporate fake.
This is the type of news executives and board-members throughout the world are going to see and make note of. It may be clichΓ©, but doesn't make it untrue -- this is big news and will reverberate much like the Paypal announcement did in my opinion.
Submitted October 30, 2020 at 02:02PM by pale_blue_dots https://ift.tt/3201jpD https://ift.tt/2Z7cX2s
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