What’s the best reason you’ve heard for why companies need or should use their own token?

Title. Honest question, just a dude genuinely curious why a company would want to issue their own token instead of using an existing crypto like Bitcoin or Ether itself. Like say you build a platform and people can use crypto to transact, which is like every crypto project. Why create your own?

I’ve heard stuff like it creates its own economy and that it’s used to incentivize supply on whatever network or platform. I mean, doesn’t cash, Bitcoin, ETH, or XMR provide enough incentive?

Constructive comments please.

Submitted October 21, 2019 at 02:11PM by BrightBullet https://ift.tt/2qy4sgu https://ift.tt/2Z7cX2s