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Monday, January 29, 2018

Debunking common blockchain-saving-advertising myths

Like with any overhyped topic, the buzz around blockchain and cryptocurrencies is blurring the lines between fact and fiction. Ongoing problems like bot fraud, ad misplacement scandals and the long-criticized opacity of the programmatic ad trading ecosystem have led businesses to latch on desperately ...

from Google Alert - Blockchain http://ift.tt/2DL0WoI

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